50 years

50 years

Phone (616) 698-6961

Founded in 1971, General Die & Engineering began building molds in a small “garage shop” on Porter Street SW in Wyoming, a suburb on the south end of Grand Rapids. A few years later the business moved into a larger facility on Boston Street.

In 1979 Impact Industries, a die cast company located in Sandwich, Illinois, purchased General Die & Engineering. Two years later General Die & Engineering moved to a new 15,000-square-foot facility on 47th Street in Grand Rapids. General Die & Engineering continued doing business at that location for almost 20 years.

IMG 2410 EditIn 1996 the owners of General Die & Engineering purchased Arbor Mold & Engineering, Inc. a 25,000-square-foot facility on the southwest side of Grand Rapids. The acquisition allowed General Die & Engineering to fill a larger niche, giving it the ability to manufacture molds up to 80,000 pounds.

By the year 2000, with both facilities nearing capacity, plans were made to expand the Clay Avenue facility and merge both operations into one. Ultimately the consolidation would streamline operations and allow the company to be more competitive. In the fall of 2001, the expansion was completed giving General Die & Engineering 68,000-square-feet of manufacturing space.

The success of General Die & Engineering in an industry that demands excellence is no small achievement. Due to global competition, manufacturers have been forced to raise the standard of quality on their goods while simultaneously lowering costs. General Die & Engineering has met the challenge. From investing in their people, to upgrading equipment and software, to expanding services into new tooling fields, General Die & Engineering continues to grow. This is a testament to the innovative thinking and teamwork of all of the company's employees.

General Die & Engineering prides itself on serving every customer by striving for 100 percent on-time delivery and providing the best quality at competitive prices.  The company is ISO9001:2015 certified.

A key factor in GDE’s success has been the teamwork of it’s highly skilled work force. GDE is committed to meeting rigorous delivery schedules while producing only the finest-quality molds and trim dies. Why? Because at General Die & Engineering we believe "there is a difference."